I’m Jade Panugan. I’m the author of Craftdeology.

Jade Panugan


Like most people, I too once believed that there’s only one approach to life:

Go to school → follow the rules → get a “real” job → buy stuff → and impress others.

In 2014, everything changed for me. I had an existential crisis.

I started questioning everything I used to believe was true.

My questions were:

  • Why do most people follow the same traditional life pattern for the rest of their lives?
  • Why is everyone trying to be rich? Why do we keep buying unnecessary stuff? Why do we compete?
  • Why can’t we just focus on developing ourselves, cultivating wisdom, helping each other, and living a meaningful life?
  • And why do we need to conform? Why can’t we just be ourselves?

I wanted to understand.

So I sought answers through reading books and blogs about psychology, philosophy, zen, spirituality, minimalism, self-improvement, creativity, and productivity; and biographies of thinkers, artists, writers, philosophers, entrepreneurs, and change-makers.

I’ve also learned a lot from different people. By discussing how they approach life and how they understand it, I’ve discovered new perspectives and insights I could’ve never learned my own.

Little did I know I was slowly reinventing myself.

And over the years, I’ve reinvented myself over and over again — learning, unlearning, relearning. It’s a never-ending process.

On a side note: I couldn’t have started questioning had I not discovered the teachings and works of a few inspiring writers, philosophers, and entrepreneurs.

These individuals have helped spark my curiosity and look at different perspectives. I will always be thankful to them.

If there’s anything you want to discuss or share, connect with me. I would love to hear from you.

Let’s start learning together. Here are some of my thoughts: Archive

Or if you want to know more about me and what I do, visit my personal site at jadepanugan.com.

(UPDATED: July 2023)